Goku's Mood Harajuku Jingu Store, amusement facility sleep head spa concept store

In Harajuku, Japan, there is a head spa concept store called "Wukong's Mood Harajuku Jingu Store" with the theme of "sleep in amusement facilities". Interestingly, the name of the store "Wukong" comes from the famous Chinese historical novel "Journey to the West". In the novel, Sun Wukong wears a golden hoop on his head. Whenever he makes a mistake, Tang Sanzang will recite the tight hoop curse to make Wukong have a splitting headache. "Wukong's Mood" wants to convey that their massage can make customers feel as comfortable as when Sun Wukong took off the golden hoop.

Founder Atsumi Kaneda said that most customers are currently full of stress and have difficulty falling asleep. She hopes that "Wukong's Mood" can become their first choice for stress relief in the next ten years. Atsumi Kaneda said that she was once an accountant with insomnia. At that time, she couldn't find any place to relax with a massage, so she founded her own Japanese massage brand.




Why is this Japanese head spa so popular?

This shop claims to not use essential oils and water, but purely rely on massage techniques to make people completely relaxed. With its mastery of head muscles and unique touch method, it allows guests to experience the ultimate comfort and pleasure within 10 minutes, and fall asleep immediately. The sleep massage technology has caused a lot of discussion. Since the announcement at the end of 2017, about 30,000 people have visited the reservation page. The first 5,000 reservations were sold out in about 4 minutes. Now there are 46,359 people waiting in line to cancel. Everyone is very enthusiastic about this new sleep experience. According to Reuters, this famous massage shop has more than 430,000 reservations in Japan, attracting a large number of customers to experience it. The most popular project is the head massage for $150 per hour. It does not use water or essential oils, and relies purely on massage techniques to help insomniacs achieve a deep "perfect sleep".

Who are the customer groups?

"Wukong"'s customer base ranges from ordinary office workers, bloggers to IT engineers, etc. Most customers said that they have no memory of the massage process because they fell asleep soon after the massage started. They all emphasized that "the body is completely relaxed." Even many customers who could not make an appointment in Japan flew to the New York branch to experience it.

What are the benefits of head spa?

Goku Mood has developed a massage method that can touch the only part of the body that is directly connected to the brain stem (producing dopamine and other happy hormones) through head massage technology research for about 50,000 customers a year. The fascia layer of the head. Unlike the general peaceful state of sleep, it is an experience of entering the sleep state directly from the extreme state. This technology allows almost everyone who doesn't want to sleep to fall asleep within 10 minutes.

Many people say that the time after massage and after falling asleep feels like a "time machine". With this as an opportunity, the time machine that allows people to fall asleep instantly from the extreme state of pleasure was born. This time, the Harajuku Jingu store was created by the architectural and space design team that was responsible for famous theme parks, etc. It is a store based on the concept of a real time and space journey.